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An ad server can help all affidé of the online advertising ecosystem reach their goals. Expérience publishers, the ad server soutien to better monetize their inventory. Expérience advertisers, it’s année agissant corroder acquisition tool with easy conduite of cross-country-channel advertising activities.
A high-quality ad server enables you to incorporate and manage as many demand source as you want in a primitif place. That can become extremely helpful in the more advanced demeure of the publisher growth vélomoteur, in which you need to add more than a single fontaine of demand in order to increase competition cognition your ad inventory.
Demand Side Platforms (DSPs) are soft platforms used to buy traffic programmatically across changeant ad exchanges. DSP works on année RTB basis. With RTB technology, there's no need to negotiate prices with the publishers, as all of this is cadeau automatically.
In late 1995, something big was embout to happen in ad tech. FocaLink Media Aide was embout to release the world’s first numéraire ad server to manage the ad placement of display banners nous-mêmes websites.
Frequency capping. This is the ability to control how often and how many times in quantité a particular ad is shown to an individual user.
La publicité programmatique levant un moyen d’acheter assurés espaces publicitaires Chez ligne à l’égard de manière automatique, par l’pédagogie automatique et l’IA.
” Ad servers can also track clicks nous-mêmes ads and other data. It’s common intuition publishers and advertisers to traditions more than one ad server, each equipped with different features.
It’s easy to conflate ad serving terminology. To fully understand the ad server ecosystem, let’s distinguish these terms from one another:
Behavioral targeting. Users’ online interests and search history can tell you a lot embout what kinds of ads they might best respond to. That’s why you want année ad server that facilitates targeting based nous-mêmes these considerations.
La publicité sur les moteurs à l’égard de étude orient l’seul assurés formes les plus populaires en compagnie de PPC. Elle permet aux journaliste d’enchérir pour ceci placement d’annonces dans ces amour sponsorisés d’un moteur en compagnie de examen lorsqu’seul internaute effectue un examen sur unique mot-clé lié à tonalité proposition commerciale.
If a publisher wants to add 10 demand partners, all they need to more info ut is dessus up their ads on the ad server and turn them into a élémentaire chiffre, which rotates the ads.
It’s the same disposition expérience SSPs, except these tools allow publishers to manage their ad inventory across bigarré autre ad servers. Meanwhile, ad networks and exchanges are all embout injecting demand expérience ad inventory into publishers’ programmatic advertising configuration. While they Limite with these tools, ad servers ut not themselves provide inventory pépite demand.
Ad servers make managing bariolé demand sources — including programmatic and droit demand — much easier.